EXPERTISE
My expertise covers a broad range of marketing and sales topics for the digital landscape:
I have a proven track record and a broad network of qualified specialists for all subject areas.
ACE
The ACE method is my proprietary leadership technique for effective and practical employee assessment and development based on three criteria:
Action
It is always the concrete output that makes the relevant difference, and this is achieved through taking action. The goal is to lead employees away from “one should” and “I think” to “I do” which is ultimately the basis for a company’s success.
Center
What makes an impact and lasts are people and stories, and the latter are only written in the center of the arena. The goal is to lead employees to greater visibility and effectiveness which also has a strong impact on “Action”.
Energy
The risk of negative energy contribution is often underestimated, especially when the “action” component is sufficient. The goal is to lead employees toward contributing energy to the system which has a positive effect on them and the entire organization.
ARNOLD
I have been professionally active in digital and online for 30+ years in various roles for multinational businesses. That way I acquired a comprehensive know-how and a distinct digital competence comprising strategy and execution. Having been active in marketing, sales, product and general management, made me an allrounder with considerable client and service provider experience. Adding my entrepreneurial and managing activities with overseeing significant staff sizes completes my profile.
CAREER OVERVIEW
2022-now
Chief Growth Officer | ready2order
2021-2022
Chief Marketing Officer & Co-Founder | Streamdiver
2019-now
Marketing & Sales Expert | blue.ml
2017-2018
Senior New Business Development Manager | Red Bull Media House
2014-2017
Managing Director | Redact Media
2006-2014
Head of Sports Customer Marketing, Head of Customer Value Management, Head of Central Online Marketing, Section Head Content & Product Distribution, Teamlead Product Management | bwin
2001-2006
Founder & Managing Partner | Rabcat
1996-2001
Graphic Designer & Games Artist