EXPERTISE
My expertise covers a broad range of marketing and sales topics for the digital landscape:
I have a proven track record and a broad network of qualified specialists for all subject areas.
ACE
The ACE method is my proprietary leadership technique for effective and practical employee assessment and development based on three criteria: Action, Center, Energy. You can also read the full description as a document.
Action
…is about evaluating people based on their concrete actions and measurable results rather than intentions or ideas. The goal is to lead employees away from “I think” and toward “I do,” because real success is created through execution and impact.
Center
…is about how much employees are involved in the center of the arena and act accordingly. The goal is to lead employees toward greater visibility, participation, and effectiveness by fostering their identification with the company’s purpose.
Energy
…is about whether employees contribute positive energy to the organization or drain it through their attitude and behavior. The goal is to lead employees toward supplying energy to create a healthy, motivating, and high-performing environment.
ARNOLD
I have been professionally active in digital and online for 30+ years in various roles for multinational businesses. That way I acquired a comprehensive know-how and a distinct digital competence comprising strategy and execution. Having been active in marketing, sales, product and general management, made me an allrounder with considerable client and service provider experience. Adding my entrepreneurial and managing activities with overseeing significant staff sizes completes my profile.
CAREER OVERVIEW
2022-now
Chief Growth Officer | ready2order
2021-2022
Chief Marketing Officer & Co-Founder | Streamdiver
2019-now
Marketing, Sales & Leadership Expert | blue.ml
2017-2018
Senior New Business Development Manager | Red Bull Media House
2014-2017
Managing Director | Redact Media
2006-2014
Head of Sports Customer Marketing, Head of Customer Value Management, Head of Central Online Marketing, Section Head Content & Product Distribution, Teamlead Product Management | bwin
2001-2006
Founder & Managing Partner | Rabcat
1996-2001
Graphic Designer & Games Artist